SaaS stands for software as a service that focuses solely on buyer personas and problems. In SaaS websites, SEO experts practice for the organic rank of your website on SERPs. Most SaaS websites do performance marketing and paid to advertise and this is very expensive. If you do SaaS SEO, you can rank your website at the top of the SERPs organically without spending a dime. But if you don’t know how to do SaaS SEO, you can hire the best SaaS SEO agency. Moreover, if your company is in Boise US, and wants to grow organically on SERPs with SEO, you can hire Boise SEO Services. So let’s start with the topic.
1] Set Your Goals and KPIs
If you are planning to do SaaS SEO, the first thing you need to do is choose a goal and choose what products you will offer to your customers. Once your goal is set, make a list of KPIs that you will follow daily for SEO performance. Because any products you choose there will be huge competitors in the market. You need to follow the KPIs of SaaS SEO to beat your competitors. So you can quickly beat your competitors and increase the rank of SaaS websites on SERPs.
2] Define Your Buyer Persona
Once you’ve chosen your goal and you’ve built a successful SaaS website, focus on your buyer personas. I mean whether your websites can satisfy the user experience or not. If none of the websites satisfy the user experience or provide the relevant products that users want, you have chosen the wrong SaaS product. In SaaS websites, viewing buyer personas and customer issues play an important role when it comes to doing SaaS SEO.
3] Analyse Direct and Indirect Competitors
If you have chosen the right SaaS websites that satisfy all user experiences and problems, now it is necessary to analyze your competitors. Because SaaS products are highly competitive in the market. There are many competitor analysis tools available on the internet but SEMRUSH and AHref are popular so you can analyze SEO tools with the help of these tools. Read more about Can Using Breadcrumbs Navigation in SEO Grow My Business?
4] Pay Attention to Technical and On-page SEO
If you are adding more and more content to your SaaS website but not paying attention to technical and on-page SEO work, then again you are going in the wrong direction. If you don’t focus on these two things, your SaaS website’s ranking on SERPs will drop. So it is very important to optimize on-page SEO optimization as well as technical SEO optimization. Because these two steps are more beneficial to increase your SaaS business as well as website ranking.
5] Obtain Backlinks by Promoting Your Content
If you don’t build any backlinks for your content, it will be difficult for a SaaS website to rank on the SERPs. When it comes to building backlinks you need to follow a solid backlinks strategy. There are many methods to build backlinks like guest blogging, social bookmarking, forum listing, web 2.0 links etc. But this is useless for SaaS SEO. In other words, this website can help a bit in ranking. For SaaS companies, you have to build backlinks from digital PR, HARO, broken link building, email outreach, and resource link building.