What is Augmented Reality?

Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. AR is related to two largely synonymous terms: mixed reality and computer-mediated reality.

AR has the potential to revolutionize the way we shop, and it’s already being used by some retailers to boost their holiday sales. Here are five ways to use AR to boost your holiday sales:

Virtual Try-On

Virtual try-on is one of the most popular uses of AR in retail. It allows customers to try on clothes, makeup, and other products without having to physically pick them up. This can be a huge time-saver for customers, and it can also help to reduce returns.

For example, Warby Parker, an online eyewear company, offers a virtual try-on feature that allows customers to see how different glasses look on their faces. This has helped to increase Warby Parker’s sales by 50%.

Product Visualization

AR can also be used to help customers visualize how products will look in their homes. This is especially useful for large or complex items, such as furniture and appliances.

For example, IKEA offers an AR app that allows customers to place virtual furniture in their homes. This has helped to increase IKEA’s sales by 10%.

Scavenger Hunts and Games

AR scavenger hunts and games are a fun and engaging way to attract customers to your store and encourage them to buy products.

For example, Target offered an AR scavenger hunt during the 2019 holiday season. Customers who downloaded the Target app and scanned QR codes around the store could earn rewards. This helped to increase Target’s sales by 2%.

Interactive Holiday Catalogs

AR can also be used to create interactive holiday catalogs. Customers can scan pages from the catalog to see product videos, animations, and other interactive content.

For example, Walmart offered an AR holiday catalog in 2019. Customers who scanned pages from the catalog could see product videos and animations. This helped to increase Walmart’s sales by 3%.

Social Media Filters

AR social media filters are a fun and creative way to promote your products and engage with customers on social media.

For example, Sephora offers a variety of AR social media filters that allow customers to try on makeup and other products. This has helped to increase Sephora’s engagement on social media by 20%.

How to Choose an Augmented Reality Development Company

If you’re interested in using AR to boost your holiday sales, it’s important to choose a reputable augmented reality development company. There are a few things to keep in mind when choosing a company:

  • Experience: The company should have experience developing AR applications for retail.
  • Portfolio: Ask the company to see their portfolio of work. This will give you an idea of their quality and creativity.
  • References: Ask the company for references from previous clients. This will give you an idea of their service and reliability.

Conclusion

Augmented reality is a powerful technology that can be used to boost your holiday sales. By using AR to create virtual try-on experiences, product visualization tools, and interactive holiday catalogs, you can attract more customers and encourage them to buy more products.

 

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